Rush hitmaker Troye Sivan has been named Chief Vibes Officer at Smirnoff and fronts its latest campaign, marking the start of a new multi-year partnership with the drinks brand.

The Australian singer/songwriter, who recently completed a joint tour with Charli XCX, commented 'For me, Smirnoff has always been omnipresent - ​​whether at house parties, backstage at shows or at parties with friends. I see the brand all over the world and every time I do, I feel like I want to be a part of it. This campaign is about bringing people together and being ourselves, something I’ve really embraced in this part of my life and am excited to continue to do with this partnership'.